A S K A R S L A N

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Mens and More

The Objective

To drive high-volume eCommerce sales for Mens & More through paid Meta advertising campaigns, focusing on direct-to-consumer website purchases, improving ROAS, and boosting customer acquisition within 60 days.

  • Platforms Used: Meta Ads (Facebook & Instagram)
  • Campaign Goal: Website Purchases
  • Creative Direction: Emotionally resonant and need-based ads built around core products like the Shaadi Survival Kit and Hardcore Essentials

What I Did

  • Built full-funnel Meta campaigns using Advantage+ and manual targeting
  • A/B tested creatives for CTR & conversion rate optimization
  • Improved landing page load time and offer clarity
  • Installed accurate tracking via Meta Pixel and CAPI
  • Scaled best-performing ad sets based on ROAS >3.5
  • Analyzed Shopify trends to reduce return rate and increase repeat buyers
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Key (Wins)*

  • 614% increase in net sales compared to previous period
  • ROAS maintained above 4x despite scaling budgets
  • Drove Rs. 4.9M+ in sales with Rs. 66K in ad spend (tracked week)
  • Proved product-market fit for new SKU (Shaadi Survival Kit) with viral ad angle
  • Conversion rate improved from 0.9% → 3.8%