The Objective
To drive high-volume eCommerce sales for Mens & More through paid Meta advertising campaigns, focusing on direct-to-consumer website purchases, improving ROAS, and boosting customer acquisition within 60 days.
- Platforms Used: Meta Ads (Facebook & Instagram)
- Campaign Goal: Website Purchases
- Creative Direction: Emotionally resonant and need-based ads built around core products like the Shaadi Survival Kit and Hardcore Essentials
What I Did
- Built full-funnel Meta campaigns using Advantage+ and manual targeting
- A/B tested creatives for CTR & conversion rate optimization
- Improved landing page load time and offer clarity
- Installed accurate tracking via Meta Pixel and CAPI
- Scaled best-performing ad sets based on ROAS >3.5
- Analyzed Shopify trends to reduce return rate and increase repeat buyers
Key (Wins)*
- 614% increase in net sales compared to previous period
- ROAS maintained above 4x despite scaling budgets
- Drove Rs. 4.9M+ in sales with Rs. 66K in ad spend (tracked week)
- Proved product-market fit for new SKU (Shaadi Survival Kit) with viral ad angle
- Conversion rate improved from 0.9% → 3.8%