The Challenge
Target Green, an Australian eco-solutions company, had a decent digital presence — but their website wasn’t pulling its weight. It was purely informational, lacked clear conversion paths, and wasn’t effectively showcasing their hybrid model of services and eco-friendly products.
- I was brought in to lead a strategic website transformation that would:
- Shift their website from passive to purpose-driven
- Seamlessly blend service promotion with eCommerce functionality
- Drive lead generation without compromising the customer buying journey
The Solution
To achieve this, I implemented a blend of design psychology, content strategy, and marketing automation, including:
- Redesigned the homepage with a value-first narrative
- Integrated a dual conversion system: “Get a Quote” for services & “Buy Now” for products
- Created product pages with persuasive storytelling and trust signals
- Added lead magnets (free guides, consultation forms) for inbound capture
- Optimized CTAs across the site for clarity and urgency
- Streamlined the checkout process for faster purchases
- Improved mobile UX and page speed
Results (Within 90 Days)*
- 168% increase in lead form submissions
- 3.2x boost in average time-on-site
- 47% growth in product sales via the website
- Reduced bounce rate by 39%
- Conversion rate improved from 0.9% → 2.6%
Clients Testimonials
I’ve 139+ Clients Feedback
Let’s see What people are saying about us.
We didn’t realize how much potential our website had until this revamp. It’s now our top-performing sales and lead channel. The strategy was spot-on, and execution was seamless.
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